The Askinasi hire is really interesting timing for Paramount. They're bringing in someone who understands how Roku built such a succesful ad business at scale, which is exactly what Paramount needs as they transition towards streaming. I wonder if this signals that Paramount is going to take a more agressive approach to ad-supported tiers and CTV monetization. The fact that they poached from Roku speciifically shows they recognize where the real innovation in TV advertising has been happening the last few years.
The Askinasi hire is really interesting timing for Paramount. They're bringing in someone who understands how Roku built such a succesful ad business at scale, which is exactly what Paramount needs as they transition towards streaming. I wonder if this signals that Paramount is going to take a more agressive approach to ad-supported tiers and CTV monetization. The fact that they poached from Roku speciifically shows they recognize where the real innovation in TV advertising has been happening the last few years.