Free Class: CTV 101 – Your Guide to the World of Connected TV

Make Sense of the CTV Ecosystem

Hi All -

Join me Wednesday, May 7th, from 12:30–1:30 PM EST for a fast, free crash course designed to get you fluent in the streaming TV ecosystem. You’ll walk away with the language, frameworks, and confidence to talk CTV with clients, buyers, and internal teams. In just one hour, we’ll cover:

• Key Definitions & Acronyms – CTV, OTT, vMVPD, MVPD, OLV, and inventory splits

• Multi-Screen Mechanics – how streaming flows across TV, desktop, mobile & console

• Advertising & Monetization – who owns the inventory and how they sell it

• Ecosystem Mapping – how platforms, devices, and networks connect

Perfect for sales, marketing, client services, and media buying teams—plus we’ll preview the full CTV curriculum for those who want to go deeper.

-Steven